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When marketing a shoe that promises to give a wearer greater bounce there was no greater cosign than the NBA as to the effectiveness of their technology “That was for our brand the best thing that ever happened” founder Ryan Goldston told Fast Company Upside-Down Headbands
Given the nature of the uniforms contemporary players try to use any piece of equipment that is allowed to differentiate themselves from teammates In 2010 then Boston Celtics guard Rajon Rondo began sporting his headband with the NBA logo turned upside down When the NBA said he had to turn it the “right side up” or face a punishment Rondo ditched the sweatband altogether While the NFL often gets called the “No Fun League” many thought that this ban on “how” he chose to wear a sanctioned piece of equipment was actually pretty ridiculous LeBron’s Mask
During a game against the Oklahoma City Thunder in 2014 LeBron James suffered a broken nose when he was struck in the face by Serge Ibaka while going up for a dunk While the injury kept him sidelined against the Bulls James was a “go” against the Knicks Prior to lacing ’em up James joked “I’ve been talking to Marvel Comics for the last couple of days and DC Comics to try to come up with one of the greatest masks of all time So we’ll see what happens”
While most players – most famously Rip Hamilton – opted for a hard plastic cover coated in a clear cover James went for a darker more textured version than the league was used to Scoring a game-high 31 points (on 13-for-19 shooting) grabbing four rebounds and dishing out four assists in 37 minutes many joked that perhaps LeBron’s mask was like Superman’s cape The Miami Heat even began selling T-shirts with the mask-clad James on the front Even his teammate Shane Battier couldn’t help but commenting”Only LeBron can make breaking your nose look cool”
While Kobe Bryant went for a similar “dark” cover when he had his own broken nose in 2012 the league was quick to step in when it came to LeBron “It is our understanding LeBron used the black mask because a clear one he was comfortable with wasn’t ready” NBA spokesman Tim Frank said LeBron James went back to the clear mask for the next game Logos in Haircuts
In 2013 then New York Knicks guard Iman Shumpert saw his support of adidas – in the form of an addition to his now signature box haircut – get him in trouble with the league office According to league rules Item 5 of Section H of the NBA rule book’s extended comments section says“The only article bearing a commercial ‘logo’ which can be worn by players is their shoes” Do-Rags
2005 proved to be the turning point for individuality both on and off the court for NBA players when Commissioner David Stern enacted a mandatory dress code for all players – making it the first major professional sports league to implement such a rule With hip-hop culture a major guiding force for the way players dressed at the time one of the key “fights” revolved around the wearing of do-rags
In an op-ed that same year by Jabari Asim in The Washington Post he wrote “Do-rag defenders cite its usefulness as a cover-up on bad-hair days I’ve got an answer for that It’s called a brush Others have cited it as an emblem of individuality and rebellion against the status quo Please For me it represents the opposite: slavery It says I have abandoned free will — a sacred birthright for which my ancestors fought and died — and jo